ACT!
Powerful contact & customer management for your business
ACT! is the world's best selling Contact Manager with over 4 million users worldwide. The program allows you to organise all your customer information in one place, so every detail of every relationship is at your fingertips.
What is CRM?
CRM is an acronym for customer relationship management. Customers are at the heart of any business regardless of size or target market. A CRM Solution is a database system that enables sales, marketing and customer service departments to better manage their relationships with your clients CRM. Successful companies have grown to their position based on long-term relationships built with satisfied customers.
Successful companies have grown to their position based on long-term relationships built with satisfied customers.
Learning more about a customer's needs and behaviours enable companies to develop stronger and more profitable relationships. Stronger relationships will increase sales and promote better retention of key customers.
The software itself is just a tool for facilitating CRM to take place. The tool must fit the purpose, but your staff must understand and embrace that purpose.
CRM is a business strategy, not just a technology
Most small to medium sized businesses, when venturing into CRM, begin with contact management (storing basic contact details and notes). As the business grows, you begin to realise that you need more advanced capabilities; classic CRM processes such as sales force automation, marketing automation, and customer service features.
You need products that you can start working with quickly but that are easily tailored to become a real business solution.
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